Beitbridge – Improved Border Post Opens the Way for Fresh Produce Production: Part 2

The Evolving Dynamics of the Global Fresh Produce Industry

Changes are happening in the global fresh produce industry, with Beitbridge, a key transit point, playing a significant role. Consumer trends and market demands are driving these changes. Interestingly, social influencers are playing a big role. They are boosting the popularity of commodity crops and creating a year-round demand for fresh produce.

The Rise of the Avocado Market

The avocado is a fruit that has gained global popularity. Experts predict that the global avocado market will reach 19.9 billion US dollars by 2026. As a result, countries like Zimbabwe, which have optimal conditions for avocado cultivation, are looking to capitalise on this growing market.

Avocado Market: A Rising Global Phenomenon

The demand for avocados is surging. This trend is opening significant opportunities for Sub-Saharan African countries, including Zimbabwe. Zimbabwe has moderate temperatures, ample humidity, and abundant sunlight. These conditions are ideal for producing high-quality avocados to meet the global demand.

Overcoming Challenges through Dispersed Growing

To ensure a steady supply of avocados, farmers are implementing dispersed growing. This innovative strategy considers the crop’s specific needs. However, the logistics of transportation are complex and pose considerable challenges.

The ICE Tech Revolution: Bridging the Gap in Agriculture

ICE Tech is pioneering the digitisation of governments and borders. They recognised the need for efficient fresh produce transportation and developed comprehensive solutions. These solutions enhance transit, compliance, and utility management. Their digital platform aims to optimise border processing and vehicle flow. As a result, this minimises waiting times at the border, streamlines the flow of fresh produce across national borders, and reduces damage during transit.

Beitbridge: A Beacon of Effective Transition

Beitbridge stands as a prime example of this digital revolution. The upgrade of Beitbridge has led to a significant reduction in transit time. Security has improved, and revenue collection has increased. These benefits come from the digitisation and automation of vehicle traffic flow.

Zimbabwe’s Strides in Horticultural Development

The horticultural sector in Zimbabwe has grown impressively in recent years. The Horticultural Development Council (HDC) has driven this growth. The HDC aims to improve business efficiency and increase competitiveness. As a result, the horticultural sector has consolidated.

Government Initiatives to Boost Horticulture

The Zimbabwean government is supporting horticultural growth. They have launched the USD 30 million Horticulture Export Revolving Fund (HERF). This initiative aims to enhance production and establish valuable infrastructure for horticulture farmers.

Breakthrough in Citrus Export to China

Zimbabwe has recently gained access to the Chinese citrus market. This access represents a significant milestone for the country’s horticulture industry. Experts expect this promising development to lead to a rise in export volume in the coming years.

Challenges and the Path Ahead for Zimbabwe’s Horticulture

Despite progress, challenges face Zimbabwe’s horticulture industry. Addressing these challenges requires a favourable business environment and strategic investment. Zimbabwe has a favourable climate and strategic location. Therefore, it is well-positioned to become a key player in the global fresh produce market.


In conclusion, the global fresh produce industry is undergoing a significant transformation. Consumer trends, market demands, and technological advancements are driving this transformation. The rise of the avocado market and the strategic initiatives taken by countries like Zimbabwe to capitalise on this trend are prime examples of this transformation. The digitisation of border controls, as exemplified by Beitbridge, is another key development that is set to revolutionise the transportation of fresh produce. Despite the challenges faced by Zimbabwe’s horticulture industry, the country’s strategic location, favourable climate, and government support position it well to become a significant player in the global fresh produce market. As we move forward, it will be interesting to see how these dynamics continue to evolve and shape the future of the industry.